Yikes, the brand new HBO Max rebrand is getting roasted By Daniel Piper revealed 13 April 23 Information Farewell, HBO.

We have seen loads of important rebrands in 2023 thus far, from the likes of huge manufacturers together with Nokia and Pepsi. The newest has arrived courtesy of streaming service HBO Max – and in addition to a brand new brand and model id, the platform has a brand new identify. And it is getting somewhat roasted on-line.

HBO Max is now, merely, Max. Unveiled by Warner Bros this week, the platform now combines the choices of Discovery+ and the unique HBO Max. Whereas it would make sense for the service to not depend on a single model identify after the merge, customers are mourning the lack of the HBO identify – and the status it signifies. (Searching for design inspiration? Try the perfect logos of all time.) 

At a press convention yesterday, HBO and Max Content material Head Casey Bloys informed reporters that the status related to HBO was the explanation it was pulled from the identify. “I perceive and respect the fervour that folks really feel for the HBO model… it’s a premium model. It’s not designed to tackle every thing within the streaming service.” 

“HBO will not be TV. HBO is HBO,” stated  It wants to remain that method, which is why we’ll privilege it within the product expertise and in addition not push it to the breaking level by forcing it to tackle the complete breadth of this new content material proposition,” WBD president JB Perrette stated.

However Twitter appears to be discovering the nixing of the HBO model identify categorically dumb. And never serving to is the inelegant addition of tagline: “The one to observe for HBO”. What subsequent? ‘Large Mac: the place to eat McDonald’s’?