Final month, HBO Max revealed what would swiftly turn out to be one of the crucial roasted rebrands of the 12 months. With the dropping of the ‘HBO’, the service is now merely Max – a transfer many have described as a (much less profitable) model of Fb famously dropping the ‘The’. And now one other facet of the brand new id is coming below hearth.
Immediately’s the day that HBO Max has turn out to be, merely, Max. Unveiled by Warner Bros in April, the platform now combines the choices of Discovery+ and the unique HBO Max. And customers aren’t solely mourning the lack of the HBO title (and the status it signifies), but additionally the purple model color. As a result of now, like seemingly each different streaming platform, Max is blue. (Searching for design inspiration? Try one of the best logos of all time.)
why are all of the streaming companies blue now pic.twitter.com/p9MHJ7BIr3May 22, 2023
now why did they do away with the purple, like why are all of those streaming companies blue https://t.co/rMW8Dnpn02April 13, 2023
At the least the brand new MAX app selected blue to distinguish itself from each different streaming app… pic.twitter.com/YqY7ycN0lVMay 23, 2023
we have to begin a dialogue pic.twitter.com/yF1JuE6YvLApril 12, 2023
Maybe in an try to differentiate themselves from Netflix, the likes of Max, Disney+ Prime Video and Paramount+ are all the same shade of blue. It is all properly and good standing out from the competitors, besides when the remainder of the competitors has the precise the identical thought. How lengthy till Netflix decides to go blue too?
And it isn’t solely the considerably boring visible homogeny that is troubling customers. Comparable branding means comparable app icons – and that is a recipe for confusion on smartphone homescreens. Similar to these bafflingly comparable Google Workspace logos, all of these blue icons to are inclined to mix collectively.
Maybe a part of the issue is that blue is hardly a color that screams leisure. There’s one thing formal and considerably medical about it – certainly, as Imagibrand says, “the color is extremely related to accountability and is subsequently thought to be representing reliability. For good purpose, the insurance coverage business has broadly embraced this color to symbolize their model.”
Certainly, it is clear that we’re very a lot not taking a look at the most well-liked rebrand of 2023. However hey, at the least the Max brand itself is fairly inoffensive – and legible, in contrast to the brand new Kia brand.