Elon Musk took an uncommon method along with his in a single day rebranding of Twitter as X. He requested customers on the platform to submit designs, and instantly carried out the primary X that was “ok”. However ought to he have waited for extra recommendations?
Some say the present, apparently short-term, X emblem, has been described as aggressive and intimidating. One different goals to resolve that, utilizing Twitter colors and a bit of love for a friendlier transition (see our choose of the very best social media logos for extra inspiration).
My suggestion for the @x emblem:✓ Using the familiarity of the blue checkmark✓ Exhibiting positivity by incorporating the like button✓ Hinting on the new X form within the adverse house pic.twitter.com/74KrPFgS3MAugust 3, 2023
Musk may need already made his alternative, however individuals on Twitter proceed to reply to his request for design proposals for an X emblem. And whereas the X that Musk went for seems to be a generic letter from a number of typefaces, a few of the different recommendations nonetheless coming in have a way more thought of rationale behind them.
Designer Gal Shir has proposed an X emblem design and wider branding system that seeks to rebrand Twitter in a a lot much less abrupt and drastic method with a design that is extra in step with the Twitter emblem historical past. He makes use of the familiarity of the Twitter model colors and the blue checkmark to ease the transition whereas additionally selling a extra constructive really feel by incorporating a number of like button hearts. The platform’s new identify, X, is shaped within the adverse house between a cluster of 4 hearts.
It is spectacular how totally Shir has developed the system, fleshing it out with movement design and a loading animation and broad model belongings. Whereas some assume the X form has an unlucky resemblance to one thing else, lots of people appear to desire it to Musk’s chosen X. And since Musk has recommended that the present X is barely short-term (even when he did attempt to put a large illuminated X on prime of Twitter’s places of work), maybe one thing like this might have made extra sense to ease the transition.
“I actually love this entire context,” one individual wrote. “Love this resolution, it makes the X make sense!” another person tweeted. “That is nice! Would not really feel icky clicking the X emblem if it was like this,” was one other opinion (see our choose of the very best Twitter options if you happen to’re feeling the identical method.