AI picture and textual content mills have prompted lots of controversies, and lots of are nonetheless struggling to see the potential makes use of. However right here we’ve a marketing campaign that feels similar to what the expertise was made for, and it throws in every little thing, combining deepfake picture alteration with a script generated by ChatCPT.
The cheeky marketing campaign options acerbic personifications of Da Vinci’s Mona Lisa, Vermeer’s Woman with a Pearl Earring, a Van Gogh self-portrait and extra. The artistic endeavors come to life to induce potential travellers to ditch the same old vacationer traps in favour of… Denmark (see our piece on the right way to use DALL-E 2 in the event you’re nonetheless questioning how AI picture technology works)
The vacationer board Go to Denmark introduced within the promoting company Brandhouse/Subsero (opens in new tab) to create a marketing campaign that brings to life work and statues which are as well-known for attracting hordes of vacationers as they’re as artistic endeavors. And utilizing deepfake expertise and a script written by ChatGPT, they warn us of the lengthy traces of individuals queuing to see them.
“Let’s be trustworthy: standing in line for hours simply to see me, is just not precisely essentially the most thrilling strategy to spend your vacation,” the Mona Lisa says. The marketing campaign goes on to recommend, “Don’t be a vacationer – be an Explorist,” proposing Denmark as a substitute for the bucket record tourism pattern.
It is an amusingly completely different method to a tourism advert, stating the disadvantages of rival locations greater than the promoting factors of the vacation spot being promoted. It feedback on the unusual delirium of visiting the identical place as everybody else by the eyes of artworks that witness the scenes firsthand every single day. The out-of-place accents add to the amusement.
Go to Denmark says the script was generated 100% by ChatGPT utilizing prompts like “Think about that you’re Mona Lisa. Write a speech on why folks ought to go to Denmark as an alternative of standing in line to see you.” Which may sound exceptional contemplating the software’s tendency to go off the rails, however the vacationer board admits that it needed to take away some elements that have been too lengthy or “merely not true.”
It is one other early instance of a model making use of latest AI expertise for a marketing campaign. However like a few of these we have seen earlier than, using AI is made apparent. The usage of the expertise provides to the sense of uncanny inauthenticity across the over-visited locations which are being criticised, which makes extra sense to me than the extra earnest use of the method within the latest Coca-Cola Masterpiece advert.