Magnificence manufacturers are inclined to comply with sure cliches, however one which goals to alter the sport requires a novel id. DCYPHER teamed up with company Sergeant Walnuts to ship simply that, leading to a pointy look that is impressed by its technological strategy to personalising make-up.
Describing itself because the world’s first ‘blended to measure’ magnificence model, DCYPHER goals to make scanning dozens of shades on a shelf to seek out one which “comes shut” a factor of the previous by making bespoke basis to match every buyer’s distinctive pores and skin tone. Its new branding is as distinctive as its course of (see our decide of the very best branding books for extra inspiration).
DCYPHER makes use of digicam expertise to scan clients’ pores and skin, and makes use of that information to create a bespoke basis utilizing a patent-pending machine course of. To again up that novel strategy, new artistic company, Manchester-based Sergeant Walnuts (opens in new tab) developed its branding with expertise in thoughts.
The company took inspiration from the idea of cracking every particular person buyer’s ‘magnificence code’. “We have been decided to not ‘dumb down’ using expertise on the coronary heart of DCYPHER’s providing,” explains Sergeant Walnuts MD Richard Attwater speaking concerning the challenge.
“Many magnificence manufacturers assume that customers are both unable, or unwilling, to digest complicated data, and as an alternative choose to go down well-trodden and infrequently clichéd paths. We knew we have been speaking to an clever and curious shopper who’d see the expertise for what it’s – a real and invaluable level of distinction”.
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The concept of a magnificence code led the company draw on influences as various as Alan Turing’s Enigma Machine and the dots and dashes of morse code. The result’s an id that is distinctive and, considerably uniquely within the make-up sector, additionally significant, whereas nonetheless wanting like a fascinating magnificence product.
“The visible world of codes, cryptograms and ciphers is extremely wealthy and fascinating, so, we selected to amplify it as a visible language,” says artistic director Gary Toal. “The grids offered us with the structural basis (no pun meant) for each our packaging and comms, with the dots being positioned in particular ‘cells’ to replicate every particular person’s distinctive pores and skin tone ID.”