This ingenious brand makes use of adverse area for a constructive message By Joseph Foley printed 7 August 23 It is making waves on Reddit.

Intelligent use of adverse area in logos can create memorable designs that add an additional stage of which means to a model id. Simply consider the highly-acclaimed Fed Ex brand, one in every of our picks of the perfect logos of all time.

This brand for Seaquarium Institut Marin within the south of France takes an identical strategy. The design reveals two palms cupped collectively inside a blue circle, however the adverse area between them types the form of a dolphin, speaking the aquarium and analysis institute’s marine preservation and conservation work.

This brand of a French aquarium displaying they care for sea animals from r/DesignPorn