The Twitter rebrand continues to create a blizzard of controversy. From the change in title to the crowdsourced generic brand, it has been a chaotic course of. We have seen a number of massive manufacturers poke enjoyable at X’s title and brand, however the WWF has cleverly used it to speak a much more severe message.
The German department of the World Large Fund for Nature has used a picture exhibiting the Twitter brand evolution through the years, with the brand new X brand representing a deadly finish. Whereas reminding us of the disaster confronted by the world’s wildlife, it is also one other instance of why the Twitter rebrand as X is so dangerous.
WWF Germany labored with the company McCann Germany on the graphic, which depicts the evolution of the Twitter brand from 2006 to the current day (see our personal Twitter brand historical past). The Twitter chook modified species throughout that course of (the primary iteration did not kind a part of the Twitter brand as a consequence of rights restrictions, however it did seem as an icon on the platform).
However the graphic has a severe message, utilizing the abrupt rebrand final month to sign what the long run could possibly be for a lot of chook species, and different animals too, if we do not do extra to guard them from the lack of habitat and the consequences of world heating. The copy on the graphic reads: “shield our wildlife earlier than it is too late” in German – or earlier than it turns into X-stinct, that could possibly be.
May simply translate it to English as “Shield wildlife earlier than X-tinction” https://t.co/Uv4GdTgW6PJuly 31, 2023
Within the meantime, the Twitter rebrand continues to stutter. The corporate needed to take away the massive illuminated X from its places of work after complaints and customers proceed to flee to different apps akin to BlueSky. In the meantime, some customers have labored out how one can substitute the X brand on their telephone house screens with the Twitter chook and even with their very own customized Twitter brand.