What did you learn first within the emblem design above? The id is for a German bicycle commerce honest referred to as Velo, however chances are high that when you’re accustomed to Robert Indiana’s basic 1967 screenprint, you will have learn it as ‘love’, and that is precisely the intention.
The brand design makes use of the extensive recognition of Indiana’s work to create a form of visible pun expressing the occasion’s love of all issues bicycle-related (see our professional recommendations on how you can design a emblem for extra inspiration).
LOVE this poster for a bicycling occasion from r/DesignPorn
The brand design is getting lots of LOVE (sorry) on Reddit (opens in new tab) in the intervening time, the place one particular person notes that Indiana’s work is “so ingrained in some individuals’s reminiscences that we’ll routinely learn it as LOVE. It took me a second to appreciate that it truly says VELO.” “I used to be taking a look at this for a strong 5 minutes attempting to determine why that is acquainted to me,” another person wrote.
Even individuals who have not seen Indiana’s authentic work are in all probability accustomed to the design from different reworkings, equivalent to the duvet of Rage Towards the Machine’s covers album, for which it was modified to learn ‘Rage’.
Picture 1 of 2
For extra emblem inspiration, see our decide of the perfect logos of all time. We have additionally rounded up the perfect automobile rebrands.