The Twitter X rebrand has simply been rebranded (twice) By Ian Dean printed 26 July 23 Simply what?!

2 months ago 2 min read

The Twitter rebrand from a recognisable blue chook to a generic X is going on in actual time in full view of, properly, everybody. Normally rebrands take months, if not years. They occur behind closed doorways and are cooked till prepared, however Elon Musk is making tweaks to the X brand in public on a whim because the urge takes him. It is like branding does not matter anymore.

Following the controversial elimination of the little blue chook in favour of an X brand, inflicting designers to roast the Twitter rebrand, it appears Musk wasn’t happy. He momentarily modified the X brand, maybe after somebody identified that it already existed as a Unicode character. The brand new X design was comparable however had barely thicker strains. However inside hours Musk had determined he did not like the way it seemed so he had it modified again once more.

Musk wrote on Twitter: “I don’t just like the thicker bars, so reverting.” Including: “The emblem will evolve over time.” The secrecy of regular brand design and rebranding has been jettisoned as Musk is joyful to have the errors, errors and confusion of rebranding laid naked on social media. It is refreshing but in addition wildly odd behaviour for those who’ve ever been part of a rebrand. If he actually going to check out each potential brand design by placing it reside on the platform to see the way it appears? Has he not heard of mockups?

If a ok X brand is posted tonight, we’ll make go reside worldwide tomorrowJuly 23, 2023

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Musk seems to be enjoying along with his $44 billion social media toy. The X brand was crowdsourced in a few hours on Sunday when Musk tweeted that if anybody may give him a “ok” brand, he would make it reside the following day.

The X brand has been derided by designers for its resemblance to Monotype’s Particular Alphabets 4 font, and the rollout of the X branding has been haphazard: it is rolled out on desktop variations of Twitter however the outdated blue chook stays on cell app (as I write).

Musk has acknowledged earlier than that the present X brand remains to be an “interim” design, suggesting we might even see extra modifications. Musk prides himself on being a disruptor, and he is definitely altering the best way we’re used to rebrands going down. Under are some extra X logos designed by Musk and Twitter’s neighborhood, perhaps one in every of these will turn into the actual factor?

elon, that is the actual new logopic.twitter.com/TyPqzaqf0UJuly 25, 2023

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A pair design ideas I whipped up for 𝕏 utilizing Cyperpunk and Artwork Deco themes! 🐢 🎨 pic.twitter.com/n2LL44jb9oJuly 25, 2023

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We favored utilizing circles to assemble our drawings, it felt just like the X ought to have an underlying neutrality and ease about it pic.twitter.com/BYXJEQYjZdJuly 25, 2023

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