The Dubai brand continues to divide opinion By Joseph Foley printed 19 July 23 Is it too intelligent for its personal good?
A tourism brand must be pretty common if it’ll promote a rustic or metropolis in numerous components of the world. Generally international locations will select a graphic mark that may overcome language boundaries or a number of lockups with textual content that may be modified for various markets. However fairly often, the English model of the nation’s identify is used as a global default.
Dubai somewhat ingeniously got here up with a distinct resolution: a brand that depicts the emirate’s identify in each the Roman alphabet and Arabic script. However individuals aren’t positive if it really works (see our choose of one of the best typographic logos for extra inspiration).
Dubai’s official brand has town’s identify written in each english and arabic from r/DesignPorn
As commenters notice within the publish on Reddit above, Dubai has the identical identify in lots of European languages. Its brand reveals this identify in blue however overlays the phrase for Dubai in Arabic script in a manner that matches the contours of the design. The result’s a brand that speaks to readers in a big a part of the world, from the Americas to the Center East and past.
It is smart for Dubai to hunt a brand with most worldwide enchantment since tourism is a crucial financial motor and there are additionally many worldwide residents within the emirate. Some have prompt that it is the flexibility of Arabic calligraphy that makes it so adaptable to this type of concept – though some have famous that Indian film titles generally do one thing comparable.
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However whereas many individuals assume the idea is intelligent, not everyone seems to be satisfied by the execution. Some individuals aren’t digging the color palette, which has been in comparison with Baskin-Robins, whereas others assume that overlaying the 2 scripts makes each of them tough to learn. The emblem has been utilized in completely different colors, however legibility is a matter with all of them – one thing that is additionally been a criticism of Elon Musk’s new xAI brand.
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