The brand new Nickelodeon rebrand is a lot enjoyable By Joseph Foley revealed 11 Could 23 Digital Artwork Splatastic nostalgia!

4 months ago 2 min read

Followers of SpongeBob, Paw Patrol or Child Shark might have seen that the children’ TV channel Nickelodeon teasing some new branding in latest months. It is now formally unveiled the brand new look, and it is the right retro tribute to the channel’s historical past.

It is the channel’s first new look in 14 years, however it’ll really feel acquainted to many, bringing again its orange ‘splat’ however softer, extra rounded and textured for a heat fashionable look. It is shut sufficient to the Eighties design to be instantly recognisable whereas nonetheless feeling recent (see the very best branding books for extra inspiration).

Previous splat vs new splat (Picture credit score: Nickelodeon)

“The SPLAT is again! And so is the irreverent and surprising humor that created a technology of “Nick Youngsters” – together with myself!”, says government vice chairman of world children and household advertising Sabrina Caluori.

She says the choice to carry again the splat was taken after analysis recognized the energy of Nickelodeon’s legacy id. A part of rebranding includes a sequence of spots that purpose to depict the model as a ‘Portal to Enjoyable’. The primary, named Quartet reveals a bored child at dinner discover an orange splat on the ceiling. Extra splats… sorry spots… will comply with, every that includes a child transported via the splat portal.

The marketing campaign concerned an unbelievable six companies, together with Roger (opens in new tab) and CALLEN (opens in new tab). We might like to have been a fly on the wall within the conferences to see how that was coordinated. The brand new id options some enjoyable animations too, together with a really inflated model of the emblem (see under).

“Nick has at all times celebrated the very best and the mess of being a child. Our children want this portal to outrageous enjoyable greater than ever,” Caluori says. And we’ve to agree. It has been identified by a number of companies that Gen Z has an affinity with nostalgic manufacturers, which they see as having authenticity, they usually’re prone to cross that on as they begin having children of their very own, so it is sensible to faucet into Nick’s previous id whereas freshening issues up.

Followers appear to be having fun with the outcomes. “The 2 spots launched thus far actually invoke the basic Nick really feel and I am unable to wait to see what else comes from this rebrand,” one particular person wrote on Twitter (opens in new tab). “I really like the splat. So glad to see it again,” somebody wrote on Instagram (opens in new tab).

In search of extra model inspiration? See our favorite automotive brand rebrands.