The brand new LG brand is (unfairly) getting trashed By Joseph Foley printed 15 April 23 graphic design Animation brings the design to life.

We have already seen loads of main brand redesigns in 2023, and now LG is becoming a member of the get together, though some persons are struggling to inform the distinction. The tech model has revealed a brand new brand that, at first look, is mainly the identical because the outdated one, simply flatter and brighter. However it’s the animated brand that actually livens up the model’s id.

The brand new LG brand involves life in an animation that turns it right into a jaunty, winking emoji-like face in a bid to attraction to a youthful viewers. However, alas, as ever, the web has some harsh issues to say (see our choose of one of the best logos and one of the best animated logos for extra inspiration).

The brand new LG brand incorporates a flatter model of the LG ‘face’, dropping the shadow across the image and the gradient on the background. The circle encompass is gone, with the emblem now showing on a flat background in a color that the model is asking ‘LG Energetic Purple’. The signature ‘Life’s Good’ slogan will stay, and shall be used extra extensively in branding and product packaging in a brand new typeface.

LG says the brand new look is extra “dynamic and youthful”, significantly due to that expressive animated brand, which nods, smiles and winks. “Having a powerful, constant model technique allows us to higher talk our worth proposition and distinctive id, which harmonically blends innovation and heat, CEO William Cho says.

The web just isn’t unanimously satisfied, nevertheless. Some want the brand new design, noting that the outdated brand was trying, nicely, outdated. However others assume it seems an excessive amount of like Pac-Man or like an emoji, an excessive amount of like an app icon – or, extra problematically, an excessive amount of just like the Chinese language electronics firm Oneplus, which makes use of the same shade of pink. Others merely cannot inform the distinction.