The Android rebrand is lastly right here (and we like it) By Joseph Foley revealed 8 September 23 The animated ‘bugdroid’ has quite a lot of persona.

3 weeks ago 2 min read

We first reported on the brand new Android brand again in June and gave an A+ grade to a revamp which may initially appear to drag in two totally different instructions. The Android rebrand introduces a brand new font with a sharp uppercase A for Android, giving the cell working system a extra mature really feel. However on the similar time, the robotic mascot’s transformation right into a 3D character bucks the flat design tendencies and provides the model extra persona.

Now Android’s revealed imagery of extra purposes because it prepares to roll out the brand new identification on telephones. And it appears to be like simply nearly as good as we anticipated (see our choose of one of the best new logos for extra inspiration).

(Picture credit score: Android)

The brand new Android brand has solely appeared in displays and adverts on YouTube up to now nevertheless it’s now going to be rolled out on boot screens and in different places in Android 14, which was anticipated this week however has reportedly been delayed to October. As we commented earlier than, the brand new brand appears to attempt to mix one of the best of each worlds combining super-rounded letters with an unlimited pointy ‘A’ towering approach above them. Maybe it should not work, nevertheless it does, presenting a mature however fashionable and expressive model.

The intention of the rebrand, performed with R/GA, was additionally to make a extra apparent connection between Android and Google. In a weblog submit, Jason Fournier, director of Android Client Model Administration, writes: “We’re elevating the Android brand by capitalizing the “A,” including extra weight to its look when positioned subsequent to Google’s brand. Whereas we’ve added extra curves and persona distinctive to Android, the brand new Android stylization extra carefully mirrors Google’s brand and creates stability between the 2.”

In the meantime, a 3D design permits the Android robotic and ‘bugdroid’ (the robotic head, apparently) to tackle totally different personalities for various purposes, and it now has much more character. “As a visible signifier of our model, we needed the bugdroid to look as dynamic as Android itself,” Fournier says. “We have additionally up to date the robotic’s full-body look to make sure it may possibly simply transition between digital and real-life environments, making it a flexible and dependable companion throughout channels, platforms and contexts.”

Android rebrand

(Picture credit score: Android)

The robotic makes me consider the latest LG rebrand. The tech firm additionally launched animated 3D characters that goal to make the model extra enjoyable and to attraction to a youthful viewers. It appears that evidently 3D mascots is changing into one thing of a development (additionally see our information to the recent brand design tendencies in 2023).