Specsavers has launched a brand new advert marketing campaign that includes a collection of onomatopoeic billboards and an accompanying advert, celebrating the easy pleasure of sound. Selling its audiology providers, the model’s stripped-back marketing campaign goals to assist clients rediscover sounds to get pleasure from life’s simplest pleasures.
With ASMR extra common than ever, the model has embraced the serenity of sound by creating its personal stimulating auditory advert – however don’t be concerned, there isn’t any creepy whispering on this one. (For those who’re after some extra good billboard examples, take a look at our assortment of traffic-stopping billboard ads).
Created by Specsavers’ in-house crew, the marketing campaign celebrates all parts of sound, from the playful to the pleasurable. The easy off-white background of the billboards towards the daring black textual content makes sound the important thing characteristic of the marketing campaign. Making a sensory expertise, the advert lets viewers bask within the serenity of sounds equivalent to ketchup and splatting solar cream – undoubtedly life’s most superb auditory experiences.
Different examples embody “the sound of an absolute traditional on another person’s headphones,” represented by the acquainted onomatopeic “unh-tz unh-tz” of listening to muffled second-hand music, in addition to the acquainted “bip bip” of a locking automotive.
The accompanying TV advert is a extra interactive expertise, showcasing the consolation of seems like squelching mud and the low crackle of a report participant. With no narration, the advert lets sound be its key characteristic, creating a short second of peaceable ASMR-esque calm for viewers.
As a fan of minimalistic promoting, I feel that Specsavers’ new advert expertly demonstrates the ability and significance of phrases. The easy but efficient marketing campaign is a playful manner of interesting to the senses, making a extra intimate commercial that has a extra private resonance for viewers.
For those who’re after some extra good billboard examples that caught our consideration, take a look at AA’s newest Avenue Fighter billboard, or when you’re up for a problem, why not check out Müller’s Magic Eye optical phantasm marketing campaign that had our heads in a spin.