Settle down guys, that is not the brand new Google brand By Joseph Foley revealed 19 August 23 This is what is going on on.

1 month ago 2 min read

Google has been altering its app logos so steadily in recent times, that it is comprehensible that persons are on alert for indicators of tweaks to its main identification too. This week, it appeared that an replace had been noticed when display captures emerged displaying a design with taller, thinner and fewer rounded letters.

However whereas we have come to count on new brand designs from Google on an nearly weekly foundation, that is not the brand new Google brand that folks have discovered. It seems that there is one other rationalization for what persons are seeing (see our Google brand historical past to see how the design has advanced through the years).

Screenshots appeared to indicate a brand new Google brand with taller, thinner and fewer rounded letters (Picture credit score: Google)

Search Engine Roundtable reported that German web optimization professional Christian Kunz had written a weblog put up in regards to the obvious new Google brand after it was discovered on the prime of Google search outcomes by Marco Look. There was hypothesis that the design was being examined in preparation for a rollout as the primary replace of the model’s predominant brand since 2015.

However issues instantly sounded suspicious with that suggestion that Google was testing a brand new brand. Since when does Google check its brand designs in public? This is not Elon Musk’s X.

The Google information website 9to5Google investigated the matter and located that the ‘new Google brand’ is merely a font-rendered model of the emblem that seems rather than the same old picture file when you change the consumer agent in your browser to ‘Googlebot’, Google’s net crawler for search indexing.

The Google logo at the top of search results

The ‘new Google brand’ on the prime of a web page of search outcomes when the user-agent in Chrome is modified to Googlebot (Picture credit score: Google / Future)

Inventive Bloq has replicated the method and might affirm that switching to this consumer agent adjustments the emblem from a picture to a textual content model utilizing the Futura font. Within the occasion that you do not have Futura put in, it can present the textual content in Arial as an alternative. Thus, it is not a brand new Google brand design however merely the present brand rendered in a particular font (to examine for your self, hit right-click and ‘Examine’ in Google Chrome, choose Extra instruments > Community situations, uncheck ‘use browser default’ and choose ‘Googlebot’ from the checklist of choices.

In fact, Google has rolled out loads of new brand designs in current months, together with for Discover My System. Its strategy has are available for fairly a little bit of criticism for making the icons look too comparable and thus harder to search out on a cellphone. Most of them use the identical Google colors, the brand new Google Play Books brand being a uncommon exception.