Seems the brand new Nickelodeon emblem was a LOT of enjoyable to create By Joseph Foley revealed 17 July 23 Tapping into our ‘weirdo child brains’.

2 months ago 3 min read

Youngsters TV channel Nickelodeon made a little bit of a splash, or relatively a splat, with its new emblem design this yr. The channel’s first rebrand in 14 years design introduced again its well-known splat form from the Nineteen Nineties however with softer, extra rounded and textured for a heat fashionable look.

Now the branding and design company Roger has revealed the way it approached the mission (see our decide of the perfect logos for extra inspiration).

(Picture credit score: Nickelodeon)

As we famous in our authentic story, the brand new Nickelodeon emblem is shut sufficient to the Nineteen Eighties design to be instantly recognisable whereas nonetheless feeling recent. Rogers says the rebrand was conceived to unify the model throughout on-air, digital, and social and to create an id that might develop and evolve with new artistic output. And that meant considering like a child.

Roger artistic director Braden Wheeler mentioned: “We love a quick that asks us to faucet into our weirdo child brains. Youngsters are all about making an attempt the whole lot out, so we wished to make a model that allowed for revisionism, randomness, and irreverence. That mentioned, the design language wanted consistency throughout each touchpoint of the Nickelodeon model, from on-air to digital and social media to the product packaging and resort experiences, so we knew we would have liked a really accessible core to the visible id.”

Nickelodeon logo

Roger designed the brand new Nickelodeon splat on a grid (Picture credit score: Nickelodeon / Roger)

Roger designed the brand new Nickelodeon Splat utilizing a round grid system, permitting a secondary set of splat shapes to be constructed on the identical grid to enrich the primary mark. In the meantime, they used movement language that harks again to Nickelodeon’s basic animated model with a mix of conventional cel animation and fashionable 3D design.

The color palette was based mostly round Nickelodeon’s present signature orange however provides complementary gradients of purples, yellows, and pinks. In the meantime, daring and clear typography is layered on prime for a up to date look. Roger says it selected ROC Grotesk attributable to its refined irregularity and paired it with Neue Plak, which created distinction between a extra playful and extra condensed model. They famous that each sorts supply intensive model choices for future evolution.

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The rebrand was supposed to unify platforms (Picture credit score: Nickelodeon / Roger)

“We aimed to infuse a way of creativeness and exploration into each deliverable and design alternative in a fairly literal sense, with components reinventing themselves in real-time,” Wheeler says. “It was a tightrope steadiness between eclectic and cohesive, however the modularity constructed into the system provides Nickelodeon the flexibleness to play of their sandbox and construct upon the model for years to come back as new IPs and initiatives are launched. Flexibility was at all times on the forefront of our considering.”

Roger founder and government artistic director Terry Lee mentioned: “As a child, Nickelodeon was my go-to, and that went a great distance in shaping my humorousness and increasing my creativity. From Rugrats to SpongeBob and Massive Nate, they proceed pushing the boundaries of children’ leisure. We’ve been working with Nickelodeon since our early days as a studio.

“There’s a shorthand that solely comes with a longstanding relationship, and that ease of communication stored us in lockstep whereas brainstorming the brand new id. It actually was a collaboration that couldn’t have occurred with out the power of their in-house workforce. The Nick crew is top-notch, and that gave us full confidence that we may push the boundaries each creatively and technically. Above all… IT. WAS. SO. MUCH. FUN.”

For extra enjoyable, see our decide of the perfect drawing tablets for youths.