Rugby staff’s emblem change infuriates followers By Joseph Foley printed 8 August 23 Can you notice the variations?

2 months ago 3 min read

Brand redesigns for sports activities groups are virtually at all times going to go away some folks sad, and the brand new design for the Australian rugby league staff the Canberra Raiders is proving to be no exception. The change may appear delicate compared to many emblem redesigns we see, however followers are so incensed that they’ve began a petition to have the revamp reversed.

At first look, the Raiders’ new emblem might look much like the design the staff has sported for the previous 4 years, that includes the identical fearsome Viking. Nonetheless, the strains have been simplified for a a lot cleaner design that some followers say seems to be immature. Can you notice all of the variations between the 2 variations? (See our decide of the very best sports activities logos for extra sporting design inspiration).

The earlier Canberra Raiders emblem (left) and the brand new emblem design (proper) (Picture credit score: Canberra Raiders)

The Canberra Raiders final tweaked their emblem in 2019. On that event, the design was tidied up, primarily by dropping a inexperienced stroke define and altering the eponymous Viking raider’s beard to a single shade of inexperienced. That appeared to make sense, making a cleaner design. However the staff has simply unveiled one other emblem redesign for the 2024 season, and followers assume that this time it is going too far.

The brand new design reduces the variety of strains and marks within the design. The shading on the helmet has been diminished and the beard has fewer angles, making it look much less bushy. The form of a rugby ball within the centre of the Viking’s helmet is now a mere curved line, which implies followers alone will get the trace of the unique that means. The shade of inexperienced is darker. Oh, and the Viking’s eyes are actually additionally inexperienced to match his beard.

The modifications comply with a development we have seen in emblem design over the previous few years, with logos getting flatter and easier, partially to make legibility simpler on small digital shows and for app icons. That appears to be not less than a part of the reasoning on this case too. Asserting the change on its web site, the staff says it “needed a emblem that works as finest as it may well throughout all functions e.g., from attire to social media and the whole lot in between.”

It added that “Because the inexperienced machine, we needed one color inexperienced to anchor our membership to you, our followers. As a substitute of a number of greens, we now have only one, unifying our present off-field and on-field greens.”

However followers say the simplifications make the design look too infantile. “Offers below 12s Minecraft vibes,” one individual wrote on Fb. “It’s a shocker – seems to be like a Scooby Doo Viking!” “It is too bland! The important thing small particulars that make it actually distinctive,” was one other opinion. Followers’ dislike of the brand new emblem is such that the Sydney Milk Syndicate has began a Change.org petition to have the change reversed.

For extra emblem design inspiration, see our decide of the very best World Cup logos and the very best comedian logos.