We have seen some intriguing model collaborations, however nonetheless this Queens of the Stone Age collab with Heineken-owned Beavertown Brewery is a shocking one. Because the band prepares to play at Glastonbury Competition this weekend, they’ve launched a video during which they’re given the beer model’s signature look.
The video sees the band taking part in on a volcanic island in area (or one thing like that). It is naturally fairly surreal, and the Queens of the Stone Age match properly into the psychedelic world of beer art work (see our choose of the perfect packaging designs for inspiration).
The animated video for Queens of the Stone Age’s newest single Paper Machete from the In Instances New Roman album relies on illustrations set within the visible world of Neck Oil, Beavertown’s session IPA. The collaboration was led by Brewery’s inventive director Nick Dwyer and Black Canine Movies director and animator Alice Bloomfield.
Beavertown’s advertising and marketing director Tom Rainsford described the collab as “a journey to redefine what is feasible within the realm of beer and music. And if nothing extra, Neck Oil is a banging beer for the summer season and it is a banging monitor – what extra might you need.”
Beer art work has grow to be one thing of a style in itself. This newest collaboration opens up intriguing prospects for the enlargement of the customarily extremely detailed maximalist visible universes from beer labels into bigger animated worlds. See our choose of the perfect animation software program if you happen to’re trying to deliver your personal designs to life.