Peacock simply hilariously roasted the brand new HBO Max rebrand By Joseph Foley printed 25 Could 23 Graphic Design (And the web loves it).

4 months ago 3 min read

We’re not fairly midway by the yr, however HBO Max has already given us a candidate for essentially the most contentious rebrand of 2023. Now simply referred to as Max, the streaming platform continues to be mocked on-line for having to make use of its new strapline to make clear that it’s really nonetheless the house of HBO content material.

One huge winner to emerge from the debacle is NBC’s rival platform, Peacock. It is dramatically upped its road cred with a single tweet poking enjoyable on the controversy. The platform has promised to not observe the identical technique (it could have taken some perception from the perfect branding books).

I do know you’re all very disillusioned, however I’ll *not* be dropping the primary half of my title any time quickly 👀May 23, 2023

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In case you missed the information, HBO Max is now simply Max. However to ensure we perceive that it is successfully nonetheless HBO Max, its new strapline is “The one to look at for HBO”… proper.

The deserves of a rebrand are all the time uncertain when it must be defined, making the id extra convoluted than earlier than. However this is not the one criticism it is going through. Many individuals are additionally bemused by the truth that Max has gone and adopted the identical model colors as nearly each different streaming platform on the market.

I would wish to be lethal severe for a minuteIs this the worst rebrand of all time? “THE ONE TO WATCH FOR HBO”They most likely paid thousands and thousands and thousands and thousands of {dollars} for that line. Disgusting. pic.twitter.com/UguqkXvvHOMay 23, 2023

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A minimum of the brand new MAX app selected blue to distinguish itself from each different streaming app… pic.twitter.com/YqY7ycN0lVMay 23, 2023

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And that brings us to NBC’s Peacock. Not lacking a possibility to remark, it is clarified on Twitter that it’ll not be leaping on the pattern by dropping the primary half of its personal title, a lot to some viewers’ disappointment. The service is called after NBC’s brand, which depicts a male peafowl, however dropping the ‘pea’ would in fact end in a considerably NSFW model title.

beginning at present, the peacock streaming service is now often called cock pic.twitter.com/4pmVOlltnlMay 23, 2023

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One brief tweet, nevertheless it’s labored wonders for Peacock’s credibility. “Somebody in advertising is getting an enormous, fats bonus this yr,” one particular person commented on the tweet. “The place do I ship my nomination for tweet of the yr?” another person requested (others are questioning manufacturers began referring to themselves within the first particular person private pronoun).

After all, many rebrands contain a interval of transition, and HBO’s hope is presumably that the Max branding will quickly purchase sufficient energy of its personal that it’ll now not want the HBO title to again it up, nevertheless it nonetheless appears a really unusual transfer when HBO itself carries such clout. The choice is nearly as weird as the brand new Kia brand.