‘New’ YouTube brand is delightfully old school By Daniel Piper revealed 17 August 23 (However it most likely will not be round for lengthy.)
YouTube has type in relation to giving its personal brand enjoyable and topical makeovers. Final 12 months, Black Historical past Month noticed the brand strikingly reimagined each week for the entire of February. And now, YouTube has stunned customers with a delightfully conventional tackle its wordmark.
If you happen to’ve seen that the YouTube brand seems to have gone all Outdated English, you are not alone. Customers have taken to Twitter of their droves to ask if anybody else is seeing the calligraphy type design. (Try our historical past of the YouTube brand to see each earlier design.)
In response to YouTube, the momentary new brand was created in recognition of World Calligraphy Day. “To create right now’s brand animation,” the model introduced, “we labored with Portuguese calligrapher Xesta of Xesta Studio who reimagined our acquainted brand in an outdated, Latin alphabet lettering type referred to as Fraktur. The ornamental thrives of Fraktur immediately mark it as a historic type but Xesta was capable of simplify it sufficiently to make it extremely legible at a small measurement. Our in-house workforce then animated the brand new brand in a means that evokes the sharp, exact tempo of Xesta’s brush strokes.”
However with out this pleasant context, the brand new brand appears to be throwing unsuspecting customers, with viewers evaluating it with every little thing from a heavy steel brand to, er, a tattoo:
Why does the YouTube brand now appear to be an Affliction T-shirt? pic.twitter.com/ZIEWwCGWXzAugust 17, 2023
What occurred to the YouTube brand font?(appears to be like sort of just like the New York Instances font) pic.twitter.com/m0VOKWKrmzAugust 16, 2023
Why does the YouTube brand appear to be my cousin’s higher again tattoo? pic.twitter.com/jhd6VXU6ozAugust 16, 2023
Like these BHM logos (and, in fact, each Google Doodle ever), the calligraphy YouTube brand probably will not be sticking round for lengthy. If you happen to’re impressed to create a brand of your personal, check out our information on easy methods to design a brand.
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