New La Liga brand hearsay is dividing followers By Joseph Foley printed 2 Could 23 brand design Is that this actually a soccer league?

5 months ago 3 min read

Anybody charged with redesigning a sports activities brand is aware of they’re enjoying with fireplace, so it should not shock anybody that the rumoured new La Liga brand is dividing opinion. Spain’s high soccer league, which options such giants as Actual Madrid and FC Barcelona, is reportedly to get a radical look that turns its again on three many years of earlier branding.

Whereas an replace was actually overdue, many followers are usually not impressed with the brand new look in keeping with purportedly leaked photographs. Some discover it laborious to learn, whereas others assume it appears to be like extra like a generic motorsports brand than an id for a serious soccer league (see our information to the right way to design a brand for ideas to your personal work, and our choose of the perfect sports activities logos).

The brand new La Liga brand, in keeping with Footy Headlines (Picture credit score: La Liga)

The La Liga brand has barely modified in 30 years. Sponsors have come and gone however since 1993, it is sported a mark that includes a soccer surrounded by a hoop of colored patches, from pink to violet. The accompanying logotype has been up to date a few occasions and there was a minor refresh in 2016. The emblem has additionally been re-energised with the addition of an animated model in recent times, however the primary mark has remained the identical.

It appears to be like like that is going to alter for the 2023-2024 season when EA Video games will take over from Santander because the title sponsor. Sure, EA Video games. And if the corporate’s personal EA Sports activities FC brand was controversial, we should always most likely have anticipated that it would convey a few of that to La Liga. One of many large criticisms of the rebranded FIFA sport brand was that it appeared extra like a motorsports model than a soccer, and now individuals are saying the identical factor concerning the reported new design for Spain’s first division.

Leaked by footyheadlines.com (opens in new tab), the design seems to signify a double ‘L’, for ‘La Liga’, however it’s so angular that individuals are discovering it as laborious to learn as ‘La Liga EA Sports activities FC’ is difficult to say. Some assume it appears to be like extra like letters from a distinct alphabet, others a quantity ‘4’ or ’11’. Others simply hate it. “Appears to be like like the brand of one other endurance motorsport competitors,” one individual wrote on Twitter (opens in new tab). “Appears to be like like a online game brand,” another person wrote, which makes lots of sense.

👕 The brand new La Liga brand on kits from subsequent season, per leaks. Fee it out of 10? pic.twitter.com/fdwuFdolpfApril 24, 2023

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The place have I seen that earlier than… @StantonWarriors pic.twitter.com/pPTimBWwvBApril 24, 2023

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We’ll have to attend to see if this turns into the official brand or is only a draft. It is is presumably solely a part of what would be the closing design, which may have the EA Sports activities FC brand appended to it in some type.

Sports activities rebrands are among the many hardest to get proper since followers really feel an intense ardour for each side of the sport, together with design. La Liga was due a makeover, but when this design is the one which will get chosen, it should take a while for followers to come back to phrases with it. Within the meantime, we are able to have amusing with these soccer membership logos drawn from reminiscence.