McDonald’s Malta is taking a stand in opposition to littering with a brand new advert marketing campaign that includes the model’s packaging strewn in unconventional home areas. Centering across the phrase “Love the place you reside”, the marketing campaign goals to spotlight the careless perspective of littering by framing it within the house.
The simplistic but efficient marketing campaign is ready to roll out throughout social media, in addition to digital and conventional billboards, showcasing the model’s dedication to preserving our planet by treating it like residence. (For those who’re after extra thought-provoking promoting, take a look at our assortment of one of the best traffic-stopping billboard ads).
Created by promoting company TBWAANG, the brand new 360 marketing campaign focuses on McDonald’s dedication to selling recycling and extra acutely aware waste disposal. In a time the place caring for the setting is extra essential than ever, the marketing campaign’s home spin on littering presents a poignant message about double requirements.
The sequence of visuals options McDonald’s iconic packaging juxtaposed in opposition to family settings, reminiscent of a McDonald’s fries field strewn in a houseplant. One other video reveals a cup being discarded right into a fish tank with rhetorical textual content studying “Would you do that at residence?”
“The marketing campaign highlights the inconsistency in how we deal with our properties in comparison with nature”, says TBWAANG through LinkedIn. “Simply as we would not throw a used takeaway cup into our residence aquarium, we might additionally present the identical respect for nature, as it’s our residence too,” the promoting firm added.
Recontextualising littering by framing it within the house is a hanging reflection of the carelessness that we’ve got allowed in direction of nature. Hopefully, the candidness of this marketing campaign will probably be sufficient to enact some optimistic change and make individuals assume twice about the best way wherein we deal with our planet.
It appears McDonald’s is admittedly hitting some residence runs with its latest advert campaigns like this minimalist billboard advert that is been shaking up followers for all the appropriate causes. Nevertheless, not each advertising and marketing transfer is successful, just like the latest McDonald’s x Palace collab that some followers had been calling a trend flop.