Ingenious summer time advertisements deliver McDonald’s to the seashore By Joseph Foley printed 14 August 23 I will by no means see a Large Mac the identical approach once more.
McDonald’s appears to be on a roll with its advertising and marketing campaigns this summer time. And it appears decided for us to see its branding all over the place, even in essentially the most unlikely of objects and equipment.
An ingenious new marketing campaign for the fastfood model in Italy finds the McDonald’s brand and its most well-known merchandise lurking all over the place on the seashore. And it may very well be a contender for our decide of the finest print adverts.
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Sizzling on the heels of the contagious McDonald’s eyebrows advert within the UK and the beginning of the epic McDonald’s As Featured in marketing campaign worldwide, right here comes one other scorching new sequence of advertisements from the fastfood large. The model goals to place its stamp on the Italian summer time by evaluating its product to a spread of seasonal necessities.
Created by Leo Burnett Italia, the marketing campaign finds McDonald’s branding in flip-flops, inflatable rings, parasols and extra. It is yet one more instance of an method we have already seen from McDonald’s a number of instances now, the place it takes benefit of the familiarity of its branding and merchandise to make a visible connection to on a regular basis gadgets. In addition to resembling eyebrows, the McDonald’s arches will also be discovered within the straps on flip-flops. The added bonus of this marketing campaign is that it feels prefer it may very well be prolonged to different seasons.
For extra advert inspiration, see our decide of the finest McDonald’s advertising and marketing campaigns and the finest billboard promoting.
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