I like this easy but efficient healthcare rebrand By Rosie Hilder Branding Ostro’s graphic language is a factor of magnificence.

The world of US healthcare is complicated, and infrequently onerous to navigate, which is why easy design and branding options stand out on this house. And a rebrand by Mucho has given life science software program Ostro a head-turning new look.

Ostro goals to assist sufferers navigate the US healthcare system, connecting individuals to the medicines and coverings which can be greatest suited to them. Beforehand often known as RxDefine, Ostro wanted a brand new model that clearly communicated its complicated providing – and Mucho has clearly been studying a few of the greatest branding books.

Mucho (opens in new tab) labored with A Hundred Monkeys (opens in new tab) to develop a brand new identify, Ostro, which implies ‘a wind within the Mediterranean coming from the South’. It additionally hints at navigation – a part of what Ostro does, though so far as we all know there isn’t any sea concerned.

The brand new model was impressed by building system Meccano, which inserts Ostro due to the connections and hyperlinks Ostro offers. The brand new emblem is constructed on a Meccano-like modular lozenge, and the graphic language extends on this. The branding additionally jogs my memory of hospital wristbands, which appears becoming. 

The kind is Neue Haas Grotesk, aka Helvetica, which is an easy but apt alternative for the model. General, it is a easy but efficient answer for a fancy providing.

For one more instance of branding achieved properly, see our latest piece on DCYPHER. And for those who’ve created some branding you suppose could possibly be worthy of an award, then enter the Model Affect Awards (opens in new tab) now. If you happen to win, you would be in good firm – Mucho gained 4 awards final 12 months.

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