I can already predict what you may say concerning the rumoured Google Chat brand By Joseph Foley revealed 2 June 23 Severely, Google?

4 months ago 3 min read

One other week, one other new Google brand (it appears). A brand new Google Chat brand seems to be the subsequent design on the way in which, and it appears prefer it’s nearly assured to impress the identical complaints we have seen with just about each different current Google app icon redesign.

The brand new look will not be but official, however we have had a glimpse of it from a slide in a presentation, and it suits in with the transition we have seen in different Google app logos (see our items of one of the best animated logos and finest round logos for extra brand inspiration, and we even have a bit on the Google brand historical past).

Out with previous, in with the identical previous? (Picture credit score: Google)

Google has been step by step updating the icons for its apps, bringing them consistent with its Materials You design language. Most often, it has been getting in heavy with the usage of its model colors – nice for a constant model id; not so nice for if you wish to discover the precise app in a rush.

Prior to now two months alone, we have seen new logos for Google Authenticator, Google Play Books and Google Fi Wi-fi. And primarily based on the response to these (apart from the Google Authenticator brand), I can predict what persons are going to be saying concerning the rumoured new Google Chat brand.

The app’s present icon exhibits two overlapping dialog bubbles in darkish inexperienced. The color was presumably chosen to visually hyperlink the app to its predecessor, Google Hangouts, in an effort to assist folks perceive what it’s and find it. However it appears Google thinks folks have now had sufficient time to regulate.

Google Chat logo in a presentation

The obvious new Google Chat brand in a presentation (Picture credit score: Google)

Noticed by 9to5Google, a slide from a presentation on Google Chat reportedly proven at Google’s Office Summit, exhibits a brand design that includes two very rectangular chat bubbles – one fashioned by a vibrant angular body and the opposite by the unfavorable house inside it.

These already complaining that Google’s app icons are too related are going to have a discipline day. It is nearly like Google heard the complaints and determined to double down with a brand that appears much more just like its different designs. It could possibly be the Google Meet brand with out the entrance of the digital camera or the Google docs brand on its aspect.

Google app logos

Spot the brand new brand. How the rumoured Google Chat brand would look alongside a few of its different apps (Picture credit score: Google )

Will the criticism be honest? Partly. Consistency is essential in making a model id, however in cell app icons, brand design meets UX, and a design needs to be useable too. Some have even speculated that the explanation some Google merchandise do not take off is as a result of it modifications the logos earlier than anybody can get used to them.

Google Chat is the corporate’s reply to Slack and Microsoft Groups. In addition to the obvious new brand, the presentation seems to point out plans for a brand new timeline-based design for the cell app that will present all of the conversations the consumer is a part of, permitting them to be organised by All, Unread, Pinned, direct messages and Areas.

Google mentioned there might be extra information quickly. Within the meantime, do not miss our information to one of the best drawing apps for Android. And in the event you’re eager about studying about UX design, contemplate signing up for our on-line course, UX Design Foundations.