I am intrigued by what this new Nikon brand might imply By Joseph Foley printed 4 March 23 Graphic Design May new {hardware} be on the way in which?

7 months ago 3 min read

Emblem design is a vital a part of branding, and for severe manufacturers, each variation and design tweak has a goal and that means. It is comprehensible then that the pictures world is now poring over a mysterious new Nikon brand that the corporate has simply trademarked in Japan.

It is in no way probably the most subtle or enticing brand design. In actual fact, it is fairly ugly. However the massive query is, what’s it for? It exhibits a digicam with the form most often used to symbolize video, ringed by an arrow that partly contains damaged yellow traces. The utilization descriptions within the utility are very a lot on the imprecise aspect, producing much more intrigue. May it imply we’ve got a brand new system for our listing of the very best cameras?

The brand new Nikon brand trademark (Picture credit score: Nikon / Japan Patent Workplace)

May it’s a brand design for a brand new vary of video or vlogging digicam, or perhaps a 360-degree digicam? Maybe new video enhancing software program or a video playback characteristic? The hypothesis in on-line picture communities is intense. The brand trademark utility, numbered 2023-006460, was submitted to the Japan Patent Workplace (opens in new tab) on 24 January and is at the moment “awaiting examination”. It was observed and dropped at public consciousness by the Nikon Rumors (opens in new tab) web site.

Emblem trademark functions are sometimes deliberately very broad of their language, partly to keep away from giving something away to opponents and partly to guard as many attainable makes use of of the brand as attainable to forestall another person getting there first. Nikon’s utility isn’t any exception, with cameras, photographic machines and equipment, cinematographic machines and equipment, a picture inspection system, and a picture processing perform supplied with utility software program, picture processing pc software program and good cameras simply a number of the listed makes use of.

Nikon logo trademark

The Nikon brand trademark utility is moderately imprecise (Picture credit score: Nikon / Japan Patent Workplace)

That does not assist slender down the thriller, however one particular person commenting on Nikon Rumors has made a reference to Nikon Creates (opens in new tab), – the brand new video manufacturing subsidiary that Nikon introduced in April final yr and which appears to be a bid to enter the world of volumetric content material creation (Volumetric seize makes use of a number of cameras and sensors in an effort to create a full quantity recording of the topic).

So it is sensible that the brand new brand may very well be for the Nikon Creates Company, representing its deal with video for leisure and promoting divisions. And it is anticipated that this transfer will see the corporate create new {hardware}, for instance a 360-degree video digicam, maybe.

Alternatively, the round arrow appears to be like not in contrast to the type of icon we affiliate with recycling, and a few have identified that many corporations wish to get their very own tooth into the thriving second-hand tech market or growing initiatives to increase the round economic system of their gadgets.

Nikon’s issued a save-the-date for March 25. Many assume the headline announcement would be the rumoured Nikon Z8 digicam, which is anticipated to be smaller and extra reasonably priced than its flagship Z9 (see beneath), however there’s simply an opportunity we would get some clues as to the that means of this thriller brand.