Hilarious model package confirms the X brand is right here to remain By Joseph Foley printed 10 August 23 However will folks let go of the Twitter fowl?

The Twitter rebrand as X appears to be rolling on the way in which it started: somewhat chaotically. Regardless of Elon Musk saying that the crowdsourced Unicode X brand is momentary, the corporate has lastly launched a model toolkit so that folks can begin to substitute the Twitter fowl. 

With many individuals nonetheless calling the platform Twitter and nonetheless utilizing the fowl brand in posts and because the icon of their social media hyperlinks, X can be hoping the belongings, together with the brand, lockups and submit templates, can persuade folks to undertake the brand new title. The belongings can be found at… er.. about.twitter.com (see our Twitter brand historical past to see how the design has modified over time).

It was all the time going to be troublesome to fully rebrand a stay social media community in a single day, however even X itself is struggling to be constant. An X brand toolkit is lastly out there, changing the previous Twitter model toolkit on the identical Twitter URL. And if the textual content sounds somewhat unusual it is as a result of that is taken from the Twitter toolkit too.

The outline of the X brand within the model toolkit reads “Our brand is our most recognizable asset. That’s why we’re so protecting of it. Take a second to consider the way you apply it.” That sounds nearly tongue-in-cheek contemplating that the 𝕏 brand is a glyph utilized in a number of typefaces and which anyone can use freely as Unicode character U+1D54F.

It seems that is as a result of X hasn’t up to date the textual content. Checking a previous model of the positioning utilizing the web.archive.org, we are able to see that it is left the identical rationalization from the Twitter model package, merely altering “Twitter” to “X”. The title has been modified within the trademark disclaimer on the backside of the web page too, once more even though the X brand shouldn’t be a trademark.