A brand new Huge Brother brand? What? How? Why? Nicely, extremely, the fact TV collection that began all of it is someway nonetheless going within the age of streaming companies, with a twentieth season quickly to begin within the UK. That implies that the standard Huge Brother eye brand has are available for a revamp. And followers are aghast.
The collection appears to have jumped on the retro-maximalist development however within the worst attainable manner. Gone is the unique iconic eye brand’s barely sinister CCTV-influence, which symbolised this system’s idea of all-seeing surveillance state. As a substitute, it is now a little bit of eyesore (see our information to tips on how to design a brand for suggestions).
Ugly, deliver again this model for the attention pic.twitter.com/w2HoywZi5CJuly 31, 2023
Huge Brother sees all of it 👀 Coming quickly to ITV2 and @ITVX #BBUK pic.twitter.com/GeDVzsDAWOJuly 31, 2023
How do you have fun the twentieth version of a collection that reworked tv? How about with a brand that leaps off the display with a chaotic explosion of vibrant icons? 5 years after Channel 5 ditched the collection, ITV, the third UK broadcaster to personal the rights to Huge Brother, is rebooting the fact TV franchise for a twentieth season.
The brand stays the all-seeing eye that has accompanied the collection since its launch in 2000. However followers cannot imagine the brand new design is actual. It options an eye fixed inside an eye fixed and a complete bunch of garish icons. Maybe it is supposed to counsel that social media is the brand new surveillance, which might be form of intelligent and well timed, however followers aren’t satisfied.
The final 4 Huge Brother eyes give me whiplash… from one excessive to the following each single time 😭 oh nicely possibly meaning subsequent years shall be iconic? #BBUK pic.twitter.com/PetwDgiG8JJuly 31, 2023
Have not watched Huge Brother since 2008 however wanting again on the historical past of the logos they had been nice designs, iconic. Simply seen the brand new one for ITV aaaand…not a lot. #BBUK pic.twitter.com/pNc1AobXHxJuly 31, 2023
“Is that this the worst Huge Brother eye (ever on the planet)? Doubtlessly. This complete reboot has had ITV shouting about how they’re eager to stay to the core format, and the roots of Huge Brother. Each eye for 10 years was ‘cool’ – psychological and sensible. That is the alternative,” Super TV wrote on Twitter.
“The ITV brand is giving me ‘Love Island with out the flamboyant location’ vibes, whereas I wish to journey again to the ‘IKEA furnishings in an open plan cabin in an undisclosed automotive park’ period,” one other particular person wrote. I’ve a sense this may not be becoming a member of our checklist of the very best TV logos.