Eco-friendly branding does not must be boring By Natalie Concern printed 16 August 23 De-extinction’s pleasant visuals put plastic within the prehistoric period.

Design company Koto has teamed up with the packaging firm De-extinction to launch a brand new marketing campaign focussed on all issues eco-friendly. As we transfer to a extra environmentally aware society, purging plastic packaging is on the forefront of our minds, however all this eco-conscious design can shortly flip right into a blur of beige. 

De-extinction is a model that desires to vary second thought plastic packaging right into a main concern, with goals to banish single use plastic for good. The model is enthusiastic about creating packaging that’s eco-friendly but playful, breaking the mould of its environmentally aware rivals. We love manufacturers that are not afraid to push the boundaries, and these standout packaging designs are a masterclass in inventive excellence. 

The model has launched a marketing campaign that includes pre-historic motifs to accommodate its model identification. Adopting playful dinosaur illustrations in a rounded, childlike fashion, the model maintains a degree of latest playfulness that aligns with its rebellious spirit. The dinosaur imagery is an apparent hyperlink to the idea of extinction, a thought frightening metaphor for our destiny if we proceed to neglect environmentally aware selections.