Dove wages battle on TikTok’s controversial Daring Glamour Filter By Joseph Foley printed 21 March 23 Graphic Design Influencers flip their backs on the poisonous pattern.

Considerations concerning the poisonous impact of social media magnificence tendencies are nothing new, however TikTok’s Daring Glamour Filter has introduced issues to a contemporary excessive. The massively well-liked sensible filter permits customers to radically remodel their appearances, however psychologists worry that what would possibly look like innocent enjoyable can have a severe impression on vanity, particularly amongst youthful customers. 

Unilever’s Dove, which is already identified for taking a stand on such points with its #SpeakBeautiful, #DetoxYourFeed and #NoDigitalDistortion campaigns, is as soon as once more main the combat again. The sweetness model’s newest marketing campaign is utilizing the hashtag #TurnYourBack and inspiring customers to just do that, importing images taken from behind to reject using the brand new filter, and it is one other instance of how Dove might have a chapter all of its personal in the very best branding books.