Designers roast Twitter’s X rebrand By Joseph Foley revealed 24 July 23 Musk’s chosen ’emblem’ is a Unicode character.

Twitter rebranding to X is not precisely a shock. We have identified for a while that Elon Musk, who purchased the social media platform in October, meant to make use of it as a part of a plan to create an X-branded ‘the whole lot app’. The brand new identify and emblem additionally join the platform to 2 of Musk’s different corporations, xAI and House X. 

Nonetheless, the sudden unceremonious dumping of Twitter’s iconic hen emblem in favour of a crowdsourced Unicode character in the identical colors as Instagram’s rival Threads app is chaotic even by Musk’s requirements. Some designers already see it because the worst rebrand of the 12 months (see our information to easy methods to design a emblem to attempt to keep away from such a destiny your self).

Musk preempted the demise of the Twitter emblem some months in the past when he briefly changed the hen with the Dodgecoin emblem in what felt like a tedious prolonged April Idiot’s joke. Maybe that was meant to finish any sentimentality customers may need felt for Larry (the hen was named after basketball participant Larry Chicken).