Designers and Okay-pop followers are livid about BtoB vocalist’s brand competitors By Joseph Foley revealed 3 September 23 Will they settle for Changsub’s apology?

3 weeks ago 3 min read

Emblem design competitions can typically be controversial. The entire idea is commonly criticised as a ploy used to keep away from paying a designer the going fee, even when a money prize is obtainable. And when the rules aren’t clear, it typically looks like a rushed, disoriented endeavour undertaken by a model that has no concept of its personal id.

Even those that take part in a brand design contest can find yourself feeling aggrieved, particularly if there isn’t any winner. That is the debacle that Okay-pop heartthrob Changsub has instantly discovered himself concerned in. He launched a contest to design a brand for a music faculty of which he’s president, and not one of the entries was deemed adequate (see our information to methods to design a brand for some professional suggestions).

Lee Chang-sub, higher often called Changsub, is the lead vocalist in Okay-pop band BtoB. He introduced a contest to design a brand for the CHANG-GGO music faculty on Instagram final month, promising a 500,000 KRW ($377) shopping center present card because the prize. Nevertheless, final week a submit on the college’s personal Instagram account introduced that though individuals had “despatched plenty of inventive works”, none of them “match the inventive route of CHANG-GGO”.

The announcement went on to recognise that tips weren’t offered and promised “a greater occasion subsequent time”. Some followers took the announcement philosophically, saying that Changsub was proper not to decide on a winner that did not persuade him. However others have been livid, feeling that he had wasted individuals’s time and that the Okay-pop star ought to have clarified that there may be no winner.

“There have been clearly feedback from individuals who have been within the brand contest submit asking for tips and there was no response,” one individual responded. “Many of the individuals are followers who took time to take part from their busy schedule, however I can solely assume that their effort and time has been ignored.”

The criticism has led Changsub to submit a public apology wherein he laments the “embarrassing scenario.” He writes: “I want to ship my sincerest apologies to everybody who participated. I really apologise for launching a contest with out correct data, as it’s my first time operating a enterprise. The competition ought to have clearly indicated {that a} winner might not be chosen, but it surely disregarded essential particulars, and for that, I apologize deeply.”

He added: “Any longer, I’ll change into a greater president who is ready to make selections after cautious consideration, in order that such a mistake doesn’t occur once more.” He sounds very contrite, however some followers nonetheless aren’t pleased.

“Individuals weren’t upset that they weren’t chosen, however due to the character of the design contest, the that means of the brand, interval of participation, date of the choice and the likelihood that nothing shall be adopted if there is no such thing as a chosen design,” one individual wrote. “I believe that each one this course of is unfair.”

“I am on the individuals’ facet on this matter as a result of designing a brand takes plenty of effort and time. One submit and apology can’t give again their effort and time on this. So I believe there’ll nonetheless be individuals dissatisfied with what occurred,” another person wrote.

From the preliminary announcement of the competitors’s outcomes, it appears like Changsub is not giving up on the concept of a contest however plans to run one other one with clearer tips. It appears a disgrace that he hasn’t discovered it will in all probability be higher to rent a designer.

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