Burger King’s Barbie meal is the scariest advertising and marketing collab we have seen By Joseph Foley printed 16 July 23 Is that bubblegum… in a burger?

2 months ago 2 min read

The Barbie film is being launched subsequent week, and Barbiecore is all over the place.. even at Burger King. No less than in Brazil, the place it is painted shops and emblem and is promoting a Barbie meal that features a cheeseburger with bacon bits and a ‘smokey’ pink sauce, a pink milkshake and a doughnut, additionally pink, clearly.

However the meal is proving to be divisive. Whereas some hardcore Barbie followers are thrilled, I am unable to assist however assume that the color appears much more horrifying than that of the Grimace Shake, and we have all seen the viral Grimace TikTok pattern.

oi burger! oi Barbie™️! oi burger! 🍔💖 conheça o Pink Burger, a primeira revelação do Combo BK Barbie™️, q chegou direto de Barbie Land™️ pic.twitter.com/Vt2cWhedMkJuly 11, 2023

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No it isn’t a pretend advert like these Maybelline adverts on London transport. This impossibly colored meal combo proven on Burger King Brazil’s Twitter and TikTok served up by an worker in strappy pink heels and a Burger King polo truly exists. We have seen all types of Barbie merch launched forward of the July 20 launch of Warner Bros’s Barbie film, however the BK Barbie Combo needs to be scariest.

Positive, the meal may very well be interpreted as making intelligent commentary concerning the movie’s characters (the ‘vanilla’ milkshake is artificially flavoured with ‘strawberry’ Nesquik powder and the facet order of ‘Ken’s potatoes’ are simply regular fries, as a result of ‘he is simply Ken’. However can anybody actually discover pink sauce on a burger appetising?

Burger King Brazil has even turned its emblem pink (Picture credit score: Burger King Brazil)

Burger King Brazil’s social media posts have obtained thousands and thousands of views, and followers have been posting photographs of their scorching pink meals with a lot pleasure. However others aren’t so certain.

“It appears just like the burger has PeptoBismol because the sauce within the center. It’s telling me the burger goes to provide me indigestion however, to not fear as a result of the Pepto is there to counteract the upset.” 4/10 ranking in 120.43sYes. Sure, it does. @Pepto ought to approve. pic.twitter.com/TD2aPDQxl7July 14, 2023

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“I’m so sorry however the pink burger appears like somebody chewed a chunk of bubblegum & unfold it out on the factor,” one individual wrote on Twitter. Others have described it as a “Pepto-Bismol burger” or just “SICKENING”.

We’re questioning if the meal is an try by Burger King to create its personal Grimace pattern. In spite of everything, we have seen how intense the McDonald’s vs Burger King battle is in Brazil. Alas, it appears the meal is restricted to Brazil solely in contrast to the red-bunned Whopper launched for Spider-Man: Throughout the Spider-Verse.