Behind the designs of 4 putting Spotify playlist covers By Daniel Piper revealed 30 March 23 newest Vasava Studio reveals the secrets and techniques of its biggest hits.

Gone are the times when Spotify playlist artwork was only a collage of album covers from the primary few tracks. Now, the Browse part of the app is a menagerie of putting, bespoke designs – and main the cost is Vasava Studio.

Talking at this yr’s OFFF Pageant in Barcelona, the studio’s hometown, Vasava (opens in new tab) took to the stage to clarify the method of making 6 of the most well-liked playlists covers, and clarify what makes working with Spotify such a singular design proposition. (In search of extra design inspiration? Take a look at one of the best print adverts of all time.)

01. Hits Completely different

Because the title suggests, *hits completely different* is a playlist of songs that hit you otherwise. “The primary problem right here was to attach with Gen Z,” Vasava says. “We had to make use of symbols they recognized with like emojis. We took the principle titles and feelings from the music representing the quilt, turning them into stickers. They convey what they really feel and may be as advanced as another type of language.” This helped make the playlist not solely sound completely different, however “additionally look distinctive and really typical of the era that listens to this playlist.” 

02. Pop Up

One of the listened to playlists on the platform, Pop Up highlights, yep, pop music. “We wished to emphasize the ephemeral nature of this style through the use of one thing that will get huge then small: balloons. As a result of pop music modifications so quick.” The visuals characteristic a group of semi-transparent 3D inflatable frames which seem alongside pictures of the featured artists. “The primary problem of this venture was to discover a visible language able to grouping collectively all of the artists within the pop scene, with out it seeming compelled.” 

03. KrOWN

Beforehand titled Okay-Hip-Hop +82, KrOWN gathers “”one of the best rhymes and rhythms from Korea,” with over 400k Likes. “Okay-hip hop artists are always referencing thrones, crowns, gold and jewels so we depend on bling bling and symbols of royalty to symbolise energy and kingship. We created a sequence of 5 crowns in shapes just like tribal tattoos. We gave each the crowns and the lock-up a metallic, three-dimensional aesthetic, to make them a part of the jewelry that “crowns” the artists. We created these components in 5 completely different colors, to be mixed with the kinds of the protagonists of every cowl.”

04. FINO

FINO is a Spotify playlist that options one of the best reggaeton from Medellín. Right here, Vasava wanted to create a “very modern and refined id,” focussed extra on the aesthetic surrounding the artists than the music itself. “Logos of their universe embody sportswear and sneakers. We used particulars and textures from sneakers to create a lockup that’s stitched and has sweat dots and stripes. On this method, FINO displays the brand new luxurious that characterises the aesthetics of Medellín’s reggaeton.”