Barbie swaps plastic for paper in new Burger King marketing campaign By Natalie Concern printed 15 August 23 This Barbie’s job is burger.

Burger King Brazil continues to be driving the Barbie hype practice because it launches a brand new marketing campaign impressed by the hit film. After the success of its latest Barbie themed menu, the chain has introduced a brand new cute accent alongside the meal…mini Barbie-sized crowns, after all.
Whereas the launch of the Barbie meal brought on some controversy, dressing up your Barbie (or simply Ken), in micro equipment looks like an cute and considerably ridiculous solution to have a good time the latest launch, as a result of what screams woman energy greater than a tiny paper crown? For lovers of all issues miniature, Casio’s twee timepiece is one other case of vogue over perform.
The design company behind the model’s advertising, DAVID São Paulo, have insisted that the crowns “improve the look and magnificence of dolls”, however keen followers will should be fast in the event that they need to snag themselves this sizzling new accent. The petite headpieces are restricted version and solely obtainable from a selected retailer in São Paulo.
Whereas I’ve my reservations about whether or not the newest Barbie doll will come together with her very personal paper crown, BK Brazil have known as the coveted accent “the lacking piece of the world’s most well-known wardrobe”. So this begs the query, if it is adequate for the one of many world’s biggest vogue icons, is that this the beginning of a BK themed vogue pattern?
It is no marvel that BK has been swept up within the hype, because the Barbie advertising marketing campaign has been a wild journey for the reason that film was introduced. Nonetheless, BK isn’t any stranger to a little bit enjoyable itself, as we have seen in its latest beef with McDonald’s over AI generated posters. It is nice to see the model getting artistic, simply no extra neon pink burgers please!