Appears like the brand new TikTok font is not happening properly with customers By Daniel Piper printed 18 Might 23 Information (However we have now a sense they will get used to it.)
When your app is utilized by over 30M folks every day, not even the tiniest design adjustments will go unnoticed. TikTok has simply launched a brand new app-wide typeface, referred to as TikTok Sans – but when the response on Twitter is something to go by, it is not happening a deal with.
The brand new bespoke typeface, created with kind foundry Grilli Sort, options simplified characters with greater openings and clearer strokes, is designed to optimise legibility throughout the platform. However, shock, shock, it appears customers are proving resistant to vary. (In search of typographical inspiration? Take a look at the most effective free fonts.)
@tiktoknewsroom (opens in new tab) Introducing TikTok Sans 🎉 Let your creativity and genuine moments shine with our new bespoke typeface ✨
♬ unique sound – TikTok Newsroom (opens in new tab)
TikTok says (opens in new tab) the brand new typeface is “designed to mirror our various neighborhood of creators, visionaries, and storytellers, TikTok Sans enhances the character of our platform – from our roots in leisure to inclusivity and self-expression.”
In contrast with the earlier Proxima Nova typeface, TikTok Sans is alleged to enhance readability, due to an total peak line improve, and improved letter spacing devised utilizing a “particular system”.
However as you would possibly count on, TikTok customers aren’t loving the brand new look (for now, not less than). A cursory search on Twitter for ‘TikTok font’ brings up a complete bunch of complains, most of which appear to incorporate the phrase ‘ugly’.
this new tiktok font is so fugly ew pic.twitter.com/rfP53D6btHMay 15, 2023
the brand new tiktok font is so ugly for what pic.twitter.com/cMj3M23l37May 16, 2023
The brand new font on TikTok is so ugly… pic.twitter.com/lZH8IAbJX7May 16, 2023
In fact, any design change inside such a well-used app is certain to trigger some controversy – and hey, not less than TikTok did not change the app icon (keep in mind Amazon’s disastrous icon debacle?). We’ve a sense that when TikTok customers get used to the brand new look, they will overlook all about it. And, you recognize, benefit from the elevated legibility and accessibility that the brand new typeface brings.
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