Amazon embraces the fantastic thing about books in new advert marketing campaign By Natalie Worry printed 18 August 23 Transfer over Kindle, paper is again.

All of us love the romance of swanning to the bookstore to pick a crisp new copy of that guide we have been dying to learn, however what occurs when that excellent publication is lacking from the cabinets? Amazon is providing an answer, because it launches an advert marketing campaign spotlighting its huge collection of books.

Launched earlier this yr, the net retailer’s advert marketing campaign centred round all issues studying, focussing on books because the centre of tradition. The not too long ago launched second part of the marketing campaign celebrates “That studying feeling,” with a lot of vibrant illustrations commissioned to encapsulate the enjoyment of getting into a brand new fictional world. If you happen to’re fascinated by extra design inspiration, our assortment of the most effective design books might spark that subsequent large thought.

Amazon has collaborated with design company Droga5, to provide a lot of billboards, social posts, and even audio adverts for radio. Central to the marketing campaign is the idea of the transformative energy of studying, celebrating the enjoyment of immersing your self in a very good guide.