Aldi has lately rolled out a brand new billboard that takes pictures on the Peri-Peri rooster restaurant Nando’s. Parking its moveable billboard outdoors of one of many chain’s eating places, the advert shamelessly flexes Aldi’s new piri piri vary, coming for the restaurant proper on its house turf.
Aldi’s no stranger to ruffling the feathers of its competitors, however this transfer is definitely a daring approach to tackle its culinary rivals. For extra traffic-stopping billboards, take a look at our assortment of the very best billboard promoting campaigns.
Who saves cash on a peri-mazing dinner? Nan does. pic.twitter.com/YkBxruDtfESeptember 8, 2023
The punny digital billboard options textual content studying “Nan goes to Aldi for her piri piri rooster,” whereas a healthful apron-clad grandmother reveals off her poultry-based wares. The cheeky advert shows the grocery store’s cut price costs and is mounted to a truck – maybe in order that Aldi could make a speedy escape after coming for Nando’s model.
“Who saves cash on a peri-mazing dinner? Nan does,” Aldi tweeted. Whereas the pun right here arguably rather less profitable, that hadn’t stopped X customers chiming in with their very own piri piri puns. “I name fowl,” one person commented, whereas one other merely added, “Peri good!” (Have these guys tried stand-up?)
This is not the primary time that Aldi has been daring with its billboards – it carried out the same stunt final yr, within the midst of the fabled Cuthbert the Caterpillar controversy with Marks and Spencer’s, as seen within the tweet under.
The place else would we announce it? #CuthBack pic.twitter.com/DWOJzBceoLJune 1, 2022
We love a model battle right here at Artistic Bloq and Aldi definitely appears to be having fun with bringing that battle to its rivals lately. For extra billboard designs that we love, take a look at AA’s Road Fighter billboard, and McDonald’s ingenious minimalist billboard advert.