We have seen some nice design portfolios right here at Inventive Bloq, however every now and then we nonetheless come throughout intelligent, consideration grabbing methods to current work. Considered one of our favourites proper now could be from the brand new UX design firm UXIXD, which is highlighting work from its portfolio, or ‘gifolio’, by a 100 Days of UX and IXD Gifs marketing campaign.
Founder Tim Smith is including a brand new gif from a UX or IXD challenge (consumer interface design and interplay design) every day. And whereas he is not but midway, the gathering already features a vastly numerous vary of labor (see our choose of the perfect portfolios for extra inspiration).
Smith, beforehand of ustwo and NewTerritory, lately set out alone after 20 years within the sector, launching his new enterprise UXIXD with the tagline “Make the fitting factor.
Make the factor proper”. To showcase his work, his 100 Days of UX & IXD Gifs marketing campaign is presenting a big selection of highlights, from digital apps and AR experiences to bodily packaging.
Smith says a part of his purpose is to boost consciousness of interplay design. He says that whereas there’s now a large understanding of UX, IXD continues to be not effectively understood and subsequently not effectively practised or delivered. “I imagine that the 2 are intrinsically linked,” he says. “The UX covers the consumer journey whereas the IXD delivers on that important, immaculate interplay with the services or products, the “handshake” with the model as I name it. I believed ranging from scratch and practising UX and IXD (UXIXD) with my very own enterprise was one of the simplest ways to carry that imaginative and prescient to life and make significant services.
And he sees growing demand for IXD throughout nearly all forms of manufacturers, from the automotive sector to client electronics, FMCG and well being. “All of them interact and work together with their clients by know-how, and more and more so, Smith says. “It could be an app, a metaverse expertise or perhaps a generative AI service. Design for know-how doesn’t all the time come simply to those, however it’s now a should. UX and IXD are important for creating good experiences with manufacturers by know-how, you need the handshake to be proper. Make the fitting factor – Make the factor proper.”
As for which challenge’s he is loved most from these offered within the 100 Days marketing campaign to this point, Smith finds it onerous to pick a favorite however settles on the autonomous car he designed with ustwo (day 008 of the marketing campaign). “We took a pure user-centred design method to each element,” he says. “Some could tut on the engineering difficulties, or the prohibitive price implications of some design selections, however we needed to design a very consumer first product that was free from among the automotive baggage.
“It was designed in such a approach that’s each functionally and emotionally accessible. It additionally makes use of neat ink know-how to vary from a commuter car, to a supply car, even to an emergency car wherein its emergency rights of the highway are robotically and immediately triggered if an occupant falls sick. This helps make sure the utilisation of the car on any given day is perfect and viable. However there’s a lot extra to come back! This can be my favorite as a result of it demonstrates each UX and IXD effectively and subsequently it serves the consumer effectively, whereas additionally giving consideration to town and viability as an actual product for the long run.”
You possibly can see extra on the UXIXD web site and Instagram.
To be taught extra about UX, take a look at our on-line UX design course. We even have a choose of the perfect UI design instruments.